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Tips For Designing A Website With Your Clients In Mind
Building a website for your firm is an essential step towards generating a brand on the internet. It is essential that you create a domain that draws visitors, inspires engagement, and looks appealing.
Nonetheless, it is important that you design your website your customers in mind – you need to ensure that they are user-friendly, informative and allows maximum interaction. This is one part most firms fail to achieve. They would believe that any website and domain can work well.
It is crucial that you put yourself in your client’s shoes and feel their needs pressing you before you hire a web designer to build your brand online. Here are some great tips that will help you build a customer-friendly website for your business.
The first thing that you need to do is to create an address that is easy to remember. Inasmuch as you may consider the brands that your company generates, it is essential that you consider the fact that your customers will have to remember it correctly to type it on their preferred search engines.
You should make it easy to memorize, snappy and brief. If your domain name is complicated and contains words that may be misspelled, you might lose the patience of your visitors.
Then it is time to create your firm’s web design. A lot of website owners would choose a template or a design for their new site. They would then put too much text on it thus complicating it further. The results is a high turn-back rate and a low search engine rankings.
You need to know that you have few seconds to capture the interest of your visitors and so you have to maximize the opportunity that you have. You may even create a slide video that tells them why they need to check your website.
You also need to consider your navigation. You need to make it as simple as possible. If your clients can’t find the send button to enables them to connect with you, you might lose potential customers. You need to share your contacts links, terms and conditions on your simple navigation menu – don’t forget to include a home button on every page so that your visitors will find it easy to go back without any drama.
It is critical that you work on your page speed. Most of the people these days search for products on their mobile phones, and since the mobile internet speeds are lower than the regular broadband, you need to make sure that your site images and videos load on time. A simple website page speed test can help you determine the areas that require adjustment.
What is more, you may have to check your website’s appearance on different search engines as well as on different mobile handsets. Nowadays, more and more services and products are marketed though mobile handsets. It is essential that you get you website appearance evaluated by the See All Media and determine if there are areas that need improvement to get more clients.
You may also have to take advantage of the social media to sell your products and services, such as on Instagram, Facebook, Whatsup, LinkedIn, among many others.